Your Program Isn't the Product

Your Program Isn't the Product

Your Program Isn't the ProductJim Beebe
Published on: 11/11/2026

Bill Parisi's Fairlawn gym has averaged $1 million a year for 25 years. His point for owners: the program matters, but the delivery is what lasts.

athlete buildergym ownersstrength and conditioningparisi speed schoolspeedtrack and fieldwin the day
If You're Not Good Enough Without the Medal

If You're Not Good Enough Without the Medal

If You're Not Good Enough Without the MedalJim Beebe
Published on: 03/10/2026

Team USA bobsledder Sydney Milani has journaled since high school. It is how she trains — and how she stays whole on the days the result does not come.

athlete builderwin the daygym ownerstrack and fieldstrength and conditioningolympicsbobsled
Tony Holler: Half the Practice, Twice as Good

Tony Holler: Half the Practice, Twice as Good

Tony Holler: Half the Practice, Twice as GoodJim Beebe
Published on: 02/09/2026

Feed the Cats creator Tony Holler on likeability as strategy, retention by leaderboard, and why the grind is really job security — an owner's field guide.

athlete builderstrength and conditioninggym ownerswin the daytrack and field